Hey friend,
You're a part of a very small group of people that gets VIP Early Access for our first-ever bras!
I'm Cami, the CEO + Creative Director of Parade. Like many of you, I grew up going to the mall, shopping for bras under images of supermodels and being told I should try on an "add-two-cups bombshell bra" to make up for being 32A. It was an exclusive, isolating, and honestly scary experience that made me feel like I wasn't enough.
It's one of the many reasons I started Parade. Thank you for coming with us to write a new underwear story–we're creating a company that's more sustainable, inclusive and celebrates who we are today.
This week, we're launching our first-ever bra (!!!!!!!!!!!)
Extraordinary comfort and a little lift–but still all you in sizes 32A-46G. One of our weartesters said, "I can't believe I'm wearing a bra."
We made a bra you'll actually want to wear–and they're definitely going to sell out.
Want to be first in line?
- Add this link to your calendar
- Look out for our email on Tuesday, Feb 14th at 9am
- Send it to your group chat to spread the love
We're so excited to bring these to you – and see how you'll wear them.
xo
Cami, CEO & Founder
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